Boston & Middleboro Retail Clothiers

During the late 19th century, retailers relied upon a number of means of advertising, including colorful trade cards which were distributed to customers.  The Boston & Middleboro Clothing Company which was located on South Main Street in the American Block was one such company and was noted for the seasonal cards it gave to customers each winter such as the one seen here.

Illustration:
Boston & Middleboro Clothing Company, lithographic advertising card, c. 1890