B. F. Tripp Trade Cards

Trade cards were a popular means of advertising during the late 1800s. Small and highly-colored, these illustrated cards became widespread with the introduction of color lithography in the 1870s and their free distribution helped retailers and manufacturers advertise their goods. The cards were frequently changed by merchants, helping entice shoppers back for a return visit. Children often collected the cards, pasting them into bound volumes, and they remain highly collectible today.

One Middleborough merchant who made wide use of trade cards for advertising was Benjamin F. Tripp, who conducted a combined ice cream, confectionary, fruit and cigar store on the site now occupied by Kramer Park next to the former Savings Bank Building on Center Street. Tripp utilized many different styles of cards which would have been purchased in bulk and printed by a local printer (most often Thatcher & Company) with Tripp's specific information.

The samples below from the collection of Recollecting Nemasket provide a glimpse of the variety of trade cards offered by Tripp's.

 

Lactart, 1880s

Who wants a big glass of Lactart?

Lactart (acid of milk) was a popular beverage flavoring produced by the Avery Lactate Company of Boston beginning in the early 1880s and was available in Middleborough at local grocers like Lucas & Bliss. It could also be found on draft at B. F. Tripp's candy store. Made from the lactic acid in milk, Lactart had a sour or acidic taste and was used as a natural drink flavoring in place of lemons or limes. As a product derived from milk, it was considered an ideal flavoring for dairy-based drinks. Alternatively, Lactart could also be drunk simply with water and sugar in  place of lemonade.

Lactart was also sold by druggists since the Avery Company touted it as a “healthful, invigorating, delicious” remedy and marketed it as a digestive aid “especially useful in dyspepsia, biliousness, nervous depression, wakefulness, headache, and all ills arising from a disordered stomach”. Lactart was also claimed to both prevent and relieve cholera, sunstroke, fevers, cold, coughs or croup, urinary difficulties and seasickness.

Although Lactart may sound unappealing today, it is in fact experiencing somewhat of a revival, being used in vintage drinks and sodas.

Illustrations:
Lactart Trade Card, Avery Lactate Company, Boston, MA, c. 1885

Lactart advertisement, Lucas & Bliss, Middleboro News, December 17, 1886.

Lactart advertisement, B. F. Tripp, Middleboro News, December 17, 1886. 

Tripp's Ice Cream

For a history of Tripp's ice cream click here.

Illustration:
B. F. Tripp, trade card, c. 1880.

Tripp's Holiday Candy

One of Middleborough's holiday traditions for over a hundred years (1864-1966) was Christmas candy from B. F. Tripp's, later known as Tripp's Candy Kitchen. While it competed locally in the candy business with other notable makers such as Pasztor & Klar at Middleborough Center and Lucy Braley's Candy Kitchen at South Middleborough, Tripp's was the longest-lived and the most fondly recalled of Middleborough's candy makers. Noted for its "Molasses Kisses" and "Nemasket Chocolates", Tripp's (which operated a store on Center Street near the Middleborough Savings Bank Building as well as a second shop in Brockton), also produced hand-pulled candy, particularly at Christmas when hard, sugary candy canes and ribbon candy were in great demand. While most people today recall the latter item as the frequently sticky and easily shattered candy from our grandmother's candy dish, with its satin-like gloss and colorful stripes ribbon candy was enormously popular as a gift item. (One indication of this popularity locally is the fact that in the week immediately preceding Christmas 1914, Tripp's sold over half a ton of ribbon candy).

Click on the above photo of the ribbon candy to see how ribbon candy would have been made by Tripp's. (Courtesy Oliver's Candies, Batavia, NY).

Illustrations:

"Ribbons", photograph by Yvette Jorgens, republished under a Creative Commons license. Some rights reserved.

"Candy Canes", Tripp's Waiting Room, Middleborough, MA, advertisement, Middleboro Gazette, December 19, 1913.
Another

B. F. Tripp's Ice Cream

While today we may look back nostagically at hand-cranked ice cream, the manual making of ice cream was, in fact, about as commonplace as it is today. Most consumers actually purchased ice cream from confectioners who engaged in making the product during the summer months only. Among local ice cream makers, B. F. Tripp (founded in 1864) was perhaps the best known a century and more ago.

The production of ice cream locally was long considered a harbinger of summer, and was eagerly awaited. "The first ice cream of the season was made by B. F. Tripp Thursday," announced the Middleboro Gazette in April, 1875. "Summer is coming." (Only in 1911 did Tripp's begin manufacturing ice cream year round).

To meet the demand for this summertime treat, Tripp's was required to make ice cream in volume. To do this, manual cranking would have been inadequate for the needs of the business, so ice cream was made by steam - steam-powered machinery slowly churning the cream. The first Middleborough ice cream makers who resorted to steam appear to have been Robinson Brothers in 1873. "Ice cream by steam is something new for Middleboro, but this is what Robinson Bros., have been doing the past week."

Tripp's also resorted to steam-made ice cream and it was probably this firm which manufactured ice cream in a small building on Clifford Street in the rear of the Jenks Machine Shop Building. The operation is depicted upon a Sanborn Company fire insurance map for 1885 as a small one-story wood frame building. Significantly, it was connected with the W. B. Stetson shoe manufactory which occupied the rear of the Jenks Building with leather belting which transferred power from the shoe shop to the ice cream plant.

One of the men engaged in the manufacture of ice cream for Tripp was "Muldoon" Smith, a regional roller polo star who, during the off-season, worked in Tripp's ice cream plant. In the early 1900s, many recalled Smith transporting ice cream by the wheel barrow load, undoubtedly up Wareham Street and across the Four Corners to Tripp's ice cream parlor. By 1908 when Tripp's installed an electrically-driven ice cream maker, ice cream making had been relocated to the Tripp store (which also served as the waiting room at Middleborough center for the local trolleys).

Since 1892, Tripp's had been located on the west side of Center Street where Kramer Park is now located between the Savings Bank Building and the former Panesis store. Although Tripp's was best known for making candy, it also did a lucrative business during the summer months selling ice cream and to cater to customers, the small Tripp shop included an ice cream parlor which was typically redone each summer prior to the start of the season.

At Tripp's, the waiting room, the ice cream room is in order for the opening of the season, tomorrow. It has been painted, re-papered and renovated, and is in spick and span condition. The cream this year is to be of the same high standard and will be made by the latest approved machinery. There will be a large new freezer driven by an electric motor. The arrangement is the first in town, and the freezer will be run directly from the motor by driving gears."

Another novelty introduced in 1908 at Tripp's, in addition to the electric freezer, was the "Ice Cream Cornucopia" or ice cream cone which was introduced in Middleborough by Tripp's in July of that year.

Mertie Romaine who knew Tripp's first hand, wrote in her History of the Town of Middleboro of the popularity of Tripp's ice cream parlor. "Tripp's ice cream parlor ... was a pleasant 'drop in' for Middleboro shoppers, and evenings after dances were held in the Town Hall or Homestead Hall, the ice cream parlor was filled to overflowing."

Demand for ice cream (the making of which was overseen at Tripp's after 1897 by John J. Walsh) could be high, so much so that at least on one occasion Tripp's came close to running out. Had it not been for the quick thinking of Walsh, Tripp's would have undoubtedly seen a run on its establishment.

When it comes to lively stunts J. J. Walsh of the B. F. Tripp Co. is taking off the laurels. His ice cream was getting low the other afternoon and in a short while parched tongues would be without the frozen delicacy for a cooler. The populace must be accommodated, so John phoned up to W. R. Perkins in Lakeville at 3.20 that he must have some cream. The cows were contentedly chewing their cuds in the shady spots, little thinking they would be called upon to "step lively" so early. They were driven to the barn, milked, and the milk run through the cream separator, and soon after 4 o'clock it was down in the store waiting for electric power to run the freezer. Very shortly it was dipped out, and business went on uninterrupted.

Though Tripp's continued in operation until 1966, ice cream became an increasingly smaller part of the business for a number of reasons. Ice cream parlors eventually fell out of fashion, other local makers such as Farrar's began to compete with Tripp's, and mass produced ice cream came to be available in local supermarkets no longer necessitating an inconvenient side trip.

Illustrations:
Tripp's Candy Kitchen, published in Mertie E. Romaine, History of the Town of Middleborough. Volume II (Middleborough, MA: Town of Middleborough, 1969), photographic half-tone, c. 1965.
The building was occupied by Tripp's following 1892 which remained there until it closed in 1966. The building was demolished two years later in August, 1968.

"Middleboro.", New York: Sanborn Map & Publishing Co. Limited, August, 1885, detail
This slightly modifed version of the August, 1885, Sanborn fire insurance map depicts the ice cream-mkaing operation which once stood on Clifford Street and was powered by the steam engine of the W. B. Stetson shoe manufactory. Likely, it was operated by B. F. Tripp.

Lucille Bremer as Rose Smith in Vincent Minelli's Meet Me in St. Louis (1944).
Rose holds two cartons of ice cream which had it not been for the fortuitious arrival of Colonel Darley "would have been melted." Patrons of Tripp's in Middleboro in 1903 (the year in which the film was largely set) would have faced a similar dilemma in attempting to get their ice cream home in waxed paper cartons before it melted. Consequently, most enjoyed the treat at the ice cream parlor, which explains the popularity of such institutions.

Sources:
Middleboro Gazette, "Middleboro", May 11, 1906, p. 4; ibid., May 22, 1908, p. 4; ibid., June 26, 1908, p. 4; ibid., March 12, 1909, p. 6; ibid., May 22, 1914, p. 5; "What the Gazette Was Saying Fifty Years Ago", May 25, 1923, p. 6; "What the Gazette Was Saying Fifty-Five Years Ago", April 11, 1930, p. 8.
Romaine, Mertie E. History of the Town of Middleboro, Massachusetts. Volume II. Middleborough, MA: Town of Middleborough, 1969.