Nemasket Spring Labels

During the period that it bottled spring water and manufactured carbonated beverages, the Nemasket Spring Water Company on Plymouth Street advertised its products with colorful designs, branding its drink bottles with stylish labels featuring two Natives making their way to an idealized depiction of the spring.  Most consumers of the product were probably unaware or unconcerned that Middleborough includes no mountains such as those depicted on the label.  Despite the artistic license, the Native imagery helped distinguish Nemasket beverages in the market and were successful in establishing the Nemasket name as a brand.  Nonetheless, Nemasket also manufactured under the Cape Cod brand as seen in the colorful matchbook cover from the 1930s.  "Ask for Nemasket Spring Water beverages", the cover urged, "Made with America's purest spring water."

Ink Blotters

In the past when fountain pens were the principal writing instrument, ink blotters were commonly found nearby. Fashioned from a piece of curved wood or other material, the rocker-style ink blotter featured a knob-like handle on the top and thick absorbent paper on the bottom which could be changed. In order to prevent smearing, excess ink was absorbed from a handwritten page by rocking the blotter over the paper. Businesses eventually found blotting paper, itself, to be an inexpensive form of advertising. Blotters made of thick but absorbent paper were issued as oblong-shaped cards typically measuring 6 by 3 inches. While the reverse was used for blotting ink, the top featured advertisements for banks, insurance companies, service businesses and retailers. With the increasing popularity of the ball point pen in the 1950s came the demise of fountain pens, rocker blotters and blotting paper. Common in the past, advertising card blotters may still be found today in antique stores and other places, though most people are unaware of the functional purpose they once served.

Illustrations:
Middleborough Trust Company, Ink Blotter, 1930s.
Banks were among the most common distributors of advertising blotters and those in Middleborough were no exception as evidenced by this blotter from the Middleborough Trust Company.

Harold A. Williams, Ink Blotter, 1930s.
Private businesses found the blotter a unique way to advertise and one which provided more space than the traditional business card, allowing the business to list services and other details which might not otherwise fit on a smaller card.