The Rotary Mill, 1935

The Rotary Mill, Middleborough Rotary, Middleborough, MA, advertising

card, 1935.

Built about 1932 and named for the newly-constructed rotary upon which it was situated, the Rotary Mill with its distinctive windmill quickly became a landmark for passing motorists, as well as a convenient stopping place for lunch.  This card produced in early 1935 clearly sought to appeal to motorists, advertising the restaurant's convenient location on routes 28, 18 and 101 (the predecessor of present-day route 44).  Later that same year, the establishment was acquired by Howard Johnson's who continued to operate it under the Rotary Mill name.