Autumnal Advertising

Among the most creative business owners when it came to advertising in late 19th century Middleborough was Solomon H. Sylvester who operated a jewelry and "fancy goods" store on Center Street.  Though Sylvester most frequently relied upon colorful trade cards with beautiful or humorous scenes on the front and advertising text on the reverse, on occasion he employed novel means to promote his business, including the unique autumn-colored leaves pictured here.  Printed on small pieces of serrated paper, the leaves advertised Sylvester's range of gold and silver goods, as well as pictures and frames.